I mitten av åttiotalet kostade det Anders Forsbrand (golfspelare) att 22 000 att flyga enkel resa över atlanten. Det har jagt läst i tidningen Svensk Golf.
Att det då skulle kosta drygt 50 000 i på sluttampen låter rimligt.
"As its market shares were eroding on the soft drinks market, the US company Pepsi Cola undertook a major re-branding project of $500 million US which would be unveiled in 1996 after about two years of work. Pepsi therefore started to look around for a spectacular and efficient manner to advertise its new brand style and enhance its sales. It was eventually decided to have an advertisement operation involving the Concorde."